Program Director, Product Marketing, Databases, Data and AI
Company: IBM Computing
Location: Austin
Posted on: October 6, 2024
Job Description:
IBM Program Director, Product Marketing, Databases, Data and AI
in Austin, TexasIntroductionAt IBM, work is more than a job - it's
a calling: To build. To design. To code. To consult. To think along
with clients and sell. To make markets. To invent. To collaborate.
Not just to do something better, but to attempt things you've never
thought possible. Are you ready to lead in this new era of
technology and solve some of the world's most challenging problems?
If so, let's talk.Your Role and ResponsibilitiesAs Program
Director, Product Marketing, Databases, Data and AI, this
individual will drive product positioning, messaging, and
go-to-market strategies for a significant portfolio of products
within the Data platform of software products, specific to our
databases business. The portfolio is responsible for energizing a
large install base of trusted solutions, driving robust cross-sell
and upsell-motions, tapping into IBM's ecosystem and driving new
client acquisition targets.As the manager of Databases Product
Marketing, this individual will lead a team of product marketing
professionals, working closely with product management, sales, and
other key stakeholders to develop the marketing strategy and
execute against key goals to drive business growth. The Databases
business covers technologies such as Db2, Netezza, Informix,
databases for System z customers, high-growth OEM databases and
related technologies in data management and cloud databases market.
Strong candidates will be able to form and meet KPIs against
revenue, pipeline, and marketing contribution.We are seeking
leaders who can:
- Keep pace with market and portfolio changes and trends.
- Navigate and thrive in a setting that has a complex set of
senior stakeholders, where a strong POV and a sense of urgency are
required.
- Lead from the front with technical expertise.
- Have a strong point of view on how to drive business outcomes
occasionally amid ambiguity.
- Collaborate across the marketing function to connect demand
generation, product, content, ABM, and event marketing plans with
sales teams to generate and progress pipeline, attract new clients,
and increase client loyalty and retention.
- Coach for confidence and build a team of strategic business
leaders.Required Technical and Professional Expertise
- Proven strong leader, able to think strategically and have a
hands-on management style.
- Learning mindset with the ability to quickly become a subject
matter expert in Data and AI and database technologies.
- Excellent judgment based on data, business/marketing acumen,
and expert resources.
- Team player who thrives on breakthrough thinking and
creativity.
- Exceptional collaboration, cultural sensitivity, and matrix
management skills.
- Track record of building, developing, motivating, and managing
high-performance teams.
- Strong organizational and operational skills, very comfortable
with performance metrics.
- 8+ years of experience in B2B tech marketing.Marketing and
Communications Discipline
- Strong business acumen and ability to build and implement
marketing business plans.
- Strong Product Marketing/Communications experience and skills
to lead teams that can: Identify and size buyer audiences, Build
go-to-market architectures, Understand persona and buyer journey
mapping, Create product/portfolio messaging and content, Launch
major market moments, bringing offerings to market, Support sales
routes with product/portfolio deliverables & Develop marketing and
communications strategies and editorial calendars.
- Established ability to articulate product vision and strategy
based on a complete understanding of customer and market needs
(current and future).
- Strong ability to express (verbally and written) market
category points of view, product value propositions, and clear
differentiation from competitors.
- Background developing analyst and PR programs to drive
awareness and visibility to both thought leadership and data-driven
insights.Preferred Technical and Professional Expertise
- Success in fast growth enterprise and SaaS solutions serving a
worldwide customer base.
- Data and AI technology market experience.
- Strong understanding of inbound, outbound & 'land and expand'
marketing strategies.
- Content, digital, and/or field marketing experience.
- Product Management, Technical and/or Technical Sales
skills.
- Bachelor's and/or Master's degree.About Business UnitIBM
Corporate Headquarters (CHQ) team represents a variety of functions
such as marketing, finance, legal, operations, HR, and more, all
working together to solve some of the world's most complex
problems, help our clients achieve success and build collaborative
work environments for IBMers.Your Life @ IBMIn a world where
technology never stands still, we understand that dedication to our
clients' success, innovation that matters, and trust and personal
responsibility in all our relationships, lives in what we do as
IBMers as we strive to be the catalyst that makes the world work
better.Are you ready to be an IBMer?About IBMIBM's greatest
invention is the IBMer. We believe that through the application of
intelligence, reason and science, we can improve business, society
and the human condition, bringing the power of an open hybrid cloud
and AI strategy to life for our clients and partners around the
world.Location StatementIBM offers a competitive and comprehensive
benefits program. Eligible employees may have access to healthcare
benefits including medical & prescription drug coverage, dental,
vision, and mental health & well-being.This position was posted on
the date cited in the key job details section and is anticipated to
remain posted for 21 days from this date or less if not needed to
fill the role.We consider qualified applicants with criminal
histories, consistent with applicable law.IBM will not be providing
visa sponsorship for this position now or in the future. Therefore,
in order to be considered for this position, you must have the
ability to work without a need for current or future visa
sponsorship.Being You @ IBMIBM is committed to creating a diverse
environment and is proud to be an equal-opportunity employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, gender, gender
identity or expression, sexual orientation, national origin, caste,
genetics, pregnancy, disability, neurodivergence, age, veteran
status, or other characteristics.
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Keywords: IBM Computing, Killeen , Program Director, Product Marketing, Databases, Data and AI, Executive , Austin, Texas
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